I am dumb. I have known for awhile that keywords and keyword phrases are important to help you rank on search engines. Keyword density is important as well. If your page is saturated with the same keyword, you could be penalized in the rankings. Again it will be looked down upon as spaming. So to my story...
Our company is SinglePoint Networks and this last week I have been optimizing our site so we rank #1 for SinglePoint Networks(currently 3rd). Right now there is a British company with the same name that ranks higher in Google. So I have been doing some things to beat them out. One thing I corrected today was the fact that SinglePoint was repeated 16 times on our home page! Anyways, I deleted some words and its down to 6..I think. Hopefully it'll help.
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